Mcelrath Racing

Content • Social • Strategy

Three people smiling at a motorsports event, two men wearing black caps and racing gear, and a woman with blonde hair wearing an olive-green jacket, at a stadium with a crowd, banners, and track visible in the background.

BUILT BEYOND THE TRACK

FLF works closely with Shane McElrath to build a consistent story around every race weekend. Through long-form YouTube episodes, social content, sponsor integrations, thumbnails, and channel strategy, we turn the moments behind the gate into content fans want to follow.

PRODUCTION · YOUTUBE · SOCIAL · STRATEGY · SPONSOR INTEGRATION

Project: First Days on the Beta 450 RX

A person riding a dirt bike on a rugged off-road trail, wearing a helmet and protective gear, with a blurry background and another person standing on the trail.

Two men standing and talking in an indoor sports facility or arena, both smiling and holding water bottles, one wearing a jacket with Honda and racing logos, the other in black attire, with a camera on a stabilizer or gimbal.

A smiling man in a red sports jersey and yellow cap holding a trophy and a plaque, celebrating winning a championship at an indoor sports arena.

Two dirt bike riders, covered in mud, embrace in a muddy environment during a race, with one rider resting on the other's shoulder while holding his bike.

Silhouettes of two people, one on a motocross bike and the other holding a helmet, standing on a dirt hill against a cloudy sky.

A man wearing a yellow and blue motocross jersey and red gloves stands on a dirt track, talking to a young boy in a red Honda jacket. A woman with a camera and a young man with earphones are nearby, set against a large backdrop with logos and adverti

CONTENT THAT BUILT AN AUDIENCE

Performance generated through the series

Black circle with white center displaying '500K+ YouTube impressions' in bold black text.

Circular graphic with bold text stating "3X SUBSCRIBER GROWTH"